About Us

Zisoo Kim built a career in healthcare and business development, helping people feel their best. She was previously a Director at a leading healthcare company in Singapore, where she led sales teams across Asia and the U.S., and has worked with top multinational firms in the healthcare and life sciences industry. Her journey started with a nursing degree from Yonsei University, followed by a Master’s in Medical Science from Chung-Ang University.

But beyond her corporate career, Zisoo has always had a deep love for Korean skincare. Living in Korea, she discovered hidden gem brands that locals swear by—effective, science-backed skincare that hasn’t made its way to Singapore. These brands, while hugely popular in Korea, remain relatively unknown internationally.

With Zisoo Shop, she’s on a mission to bring these exclusive K-beauty secrets to Singapore and beyond. No more gatekeeping—now you can experience the high-quality, results-driven skincare that only Koreans used to know. Because for Zisoo, skincare isn’t just about looking good—it’s about self-care, confidence, and feeling your best every day.